Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their lives.
In its first move into major brick-and-mortar retail distribution, the brand has rolled out to Target locations featuring upgraded men’s grooming departments with six products: $69.99 Precision Beard Trimmer, $69.99 Body & Groin Trimmer, $9.99 Beard Oil, $9.99 Leave-In Thickening Beard Conditioner, $9.99 Beard & Face Wash and $9.99 Beard & Scruff Cream. Beard Club’s scents available at the chain are crisp birch and citrus.
