James Harden-Backed DTC Brand Beard Club Launches At Target

Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their lives. In its first move into major brick-and-mortar retail distribution, the brand has rolled out to Target locations featuring upgraded men’s grooming departments with six products: $69.99 Precision Beard Trimmer, $69.99 Body & Groin Trimmer, $9.99 Beard Oil, $9.99 Leave-In Thickening Beard Conditioner, $9.99 Beard & Face Wash and $9.99 Beard & Scruff Cream. Beard Club’s scents available at the chain are crisp birch and citrus.

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About Scott Stevens

Scott has over twenty years of global investment experience in finance, technology, consulting and M&A. Prior to Grays Peak, Scott was a Portfolio Manager at some of the leading equity long/short hedge funds spanning a successful sixteen year career in public market investing.

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